Did you receive a letter stating a buyer was interested in purchasing your home? This is a common marketing tactic being used across Metro Atlanta by predatory cash buyers and aggressive agents.

We recently saw an almost identical letter sent from two different brokers claiming to have a California buyer interested in purchasing a home in a Roswell community. After some research, we confirmed that an agent was blindly purchasing addresses and they were not fully aware of where they were sending the letters to. It’s discouraging to witness this type of behavior in the real estate industry since people may fall prey to the letters and then hire someone to sell their homes who is not an expert in the area.

Here are 3 important factors to consider when being approached by a Buyer or Buyers Agent.

#1 Buyers or buyer’s agents are not looking out for your interest

#2 Agent and cash offer letters can often be considered bait and switch tactics

#3 Listing with a top local Agent is proven to net you more at closing

Currently, Robin Martin & Associates has over 12 qualified, active buyers. Out of our buyers, five are seeking a home in a specific Roswell community. As a top North Atlanta real estate team, you will never see us mailing generic letters with sparse information, and if we do mail to a community for a buyer need, it is always specific like the below.