As we transition into the Fall season, the housing market is experiencing a shift. Instances where sellers are simply putting a house on the market, receiving 20+ offers and selling homes within hours are becoming less common. In areas like Alpharetta, Johns Creek, Milton, and Roswell, approximately one-third of homes are taking longer to sell, with price reductions averaging between 5-6%. Homes in this category can linger on the market for months and end up selling for 10% or more below the original asking price.

This evolving market can be both frustrating and costly for homeowners. However, by investing a bit of effort and money, you can significantly improve your chances of selling quickly and at a desirable price. Here are ten key strategies to help you maximize your profit in a softer housing market:

1. Curb Appeal

First impressions matter. Addressing overgrown trees and shrubs, cleaning the exterior and gutters, and adding some flowers near the front door can make a big difference. Simple enhancements can transform your home’s curb appeal and attract more buyers.

2. Effective Marketing

Listing your home in the MLS is just the beginning. Partnering with a top local Realtor who has a robust distribution network and marketing plan is crucial. A skilled Realtor will use their platforms to showcase your property to a broader audience, increasing its visibility and appeal.

3. Declutter

Buyers need to envision themselves in your home. A minimalist approach, with fewer personal items and family photos, helps them do just that. A well-organized, clutter-free space allows prospective buyers to see the home’s true potential and imagine their belongings in it.

4. Staging

Many leading Realtors offer free staging consultations or services. Professional staging can highlight your home’s strengths and downplay its weaknesses. From color schemes to furniture arrangement, staging can significantly impact how buyers perceive your home.

5. Competitive Pricing

In a softer market, relying on past sales data may be misleading. Instead, focus on current active listings and their performance. Adjust your pricing strategy to reflect market conditions and ensure your home is competitively priced to attract buyers.

6. Repairs

Addressing necessary repairs before listing your home can prevent potential issues during the buyer’s due diligence period. A pre-listing inspection or a handyman visit can expose problems that might otherwise cause buyers to walk away or negotiate a lower price.

7. Deep Cleaning

A clean home is a welcoming home. Ensure your property sparkles by dusting, wiping down baseboards, and cleaning often-overlooked areas like storage rooms and garages. A spotless home creates a positive impression and helps buyers see the home’s true value.

8. Odor Removal

Unpleasant odors can be a major turn-off for buyers. Whether it’s smoke, pet smells, or strong food odors, addressing these issues before listing can enhance your home’s appeal. Consider professional cleaning services if necessary to ensure your home smells fresh and inviting.

9. Interior Updates

Small interior updates can yield high returns. Fresh paint and addressing floor issues can greatly improve your home’s appeal. Stained walls or carpets can deter buyers, so investing in these updates can make your home more attractive.

10. Showings Flexibility

Make your home as accessible as possible for showings. While it can be inconvenient, providing flexible showing windows, especially on weekends, increases the likelihood of attracting interested buyers. Aim for a 4-6 hour window each day to accommodate various schedules.

At Robin Martin & Associates, we specialize in delivering superior results and maximizing profits for our clients. With our extensive resources and experience, we ensure your home is positioned effectively in the market. Contact us today to learn how we can help you achieve top dollar for your property.

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Source: FMLS, 8.19.24, detached