Listing vs. Selling Off-Market: Why Listing is the Better Choice

When it comes to selling your home, you may be tempted by the idea of selling off-market or accepting a guaranteed cash offer. However, based on our recent success stories and deep market knowledge, we consistently find that listing your property delivers a higher final sale price.

The Impact of Choosing to Sell Off-Market
It’s easy to see why homeowners might lean toward selling off-market or entertain guaranteed cash offer gimmicks. The promise of a fast sale and convenience can be very appealing, but what many sellers don’t realize is the significant amount of money they leave on the table by going this route. 

Recent Success Story: Farmbrook in Johns Creek
Consider this example, our recent sale in Farmbrook located in Johns Creek. The homeowner was initially considering selling off-market, but we were able to help them understand how they likely would lose tens of thousands by going this route. 

The result? We listed the property at $815,000 and closed at an impressive $870,500— $170,500 more than the private offer made prior to listing.

How Robin Martin & Associates Delivers Superior Results
We want as many potential buyers as possible to know a client’s home is for sale and compete to purchase our listing. This is the only way to ensure a seller gets the best price. Here’s how we consistently deliver exceptional results for sellers:

1. Property Assessment and Smart Repairs:
   We start by conducting a comprehensive assessment of your home, identifying any budget-friendly repairs or improvements that can maximize your home’s value. We then provide a detailed valuation report that shows the potential price difference with or without addressing these issues.
2. Trusted Partners for Repairs and Improvements:
   If repairs or upgrades are needed, we have a network of trusted vendors and contractors who offer cost-effective solutions. We oversee the work to ensure it meets our high standards and delivers the best return on investment for you.
3. Robust Marketing Strategy:
   Our in-house team, including a professional stager, marketing specialist, and photographers, works together to showcase your home in the best possible light. We use targeted social media strategies that reach thousands of buyers and agents locally. This kind of exposure generates the interest needed to bring in top-dollar offers.

    

Another Success Story: Country Club of Roswell
Another great example of how listing your property can deliver much higher profits than choosing an off-market route, is a property we listed in the Country Club of Roswell, where we helped a seller achieve $160,000 more than the off-market offer they were considering! Click [here] to read this story.

A Word of Caution: Guaranteed Cash Offers
Some sellers are drawn to the simplicity of guaranteed cash offers, but it’s essential to understand the full picture. While these programs can provide a quick sale, they often come with hidden costs—lower offers, limited negotiation room, and an overall price that doesn’t reflect the true market value of your home.

The Bottom Line
Whether you’re considering selling off-market or listing your home, it’s crucial to have the right team behind you. At Robin Martin & Associates, we provide a comprehensive approach that maximizes your home’s value, giving you the best chance of securing top-dollar offers in a short amount of time.

Don’t leave tens of thousands behind—trust our team to help you achieve the best results possible.

Contact us today to discuss how we can help you maximize your home sale!