If you recall in our recent market update, we highlighted that listing failure occurs in one out of four in Metro Atlanta. This is not only frustrating but can end up costing you tens of thousands of dollars.
Here are 3 common trends we see in homes that fail to sell.
#1 Preparation – A home can be 20+ years old and still sparkle. It is critical to find a local agent that has a track record and resources to guide you through the listing prep process. If you do not have the resources to make this happen then take a look at our Pay When You Sell Home Update program.
#2 Pricing – Miss pricing can cost 7% or more based on the latest numbers. We recently had a former client insist their home was worth 3% more than our original price analysis suggested. Fast forward a few months and this home is still listed and now 7% lower than the initial List price.
#3 Marketing – Taking a picture from your phone and sticking a sign in the ground is typically not going to work. Local area expert agents that have the resources to ensure a listing is professionally marketed from print to large social media exposure is critical.
Our proven track record and dedicated local marketing platform for the Roswell, Alpharetta, and Johns Creek community has enabled us to deliver superior results over a multi-year period. If you’re thinking of making a move give us a call at 678-665-0202 or email us at robin@robinmartinassoc.com.
