If you are looking to make the most money at the closing table then using a top local Agent will no doubt net you more than using a Discount Agent or Broker! This article will help explain why and present you the facts based on a current example in the Roswell market!
So let’s take a look at the Centennial High School District in Roswell Georgia. This is the market that Robin Martin & Associates focuses on. Robin and her team have been the #1 Agent in this market since 2015 in the number of homes sold and they have a long track record of outperforming the market average on all key performance metrics.
The chart below was based on recent data collected from FMLS, which is the main database used for all listings in our local market and is what feeds into free internet sites like Zillow, Trulia, etc. You can see, that based on the last 12-months of data, that Robin’s listings sold 4 percentage points higher as a percent to list, and her holmes sold 2x faster, compared to a top Discount Broker.
If this is the case then why do people still use Discount Brokers or Agents? Perception and marketing tactics of these companies convince homeowners that they will make more at the closing table, by getting a discount from the broker.
Here are 5 reasons why a top local Agent, like Robin Martin & Associates, will outperform Discount Brokers and Agents:
#1 Robins listings are professionally listed. Her team spends a significant amount of time and money making sure their listings shine! Listings photos are edited and enhanced, listings are advertised on social media, her clients receive staging consults that are included, and so much more!
#2 Try contacting a Discount Broker or Agent after hours and then try calling a top Agent. Now imagine a Discount Agent or Broker resolving multiple offers over a weekend. Most of the listings this past year by Robin Martin & Associates go under contract the first weekend they are listed and require intense conference calls with multiple Buyers Agents & lenders to ensure her clients are choosing the best possible buyer!
#3 A top local agent has seen or been in most of the listings and knows the market. Do you really think a Discount Agent or Broker that services a large Metropolitan market truly understands your local market?
#4 Listings handled by Robin Martin & Associates are pre-promoted to over 1,300 agents in the local market she serves and through their social media platform. This helps improve visibility and demand!
#5 Robin Martin & Associates has a no-pocket listing policy. No one sees the listing till it goes live and ensures the Seller gets every possible buyer interested to make an offer! If not, you would not know what is your best offer. Many of their listings in today’s market have gone over the list price!
There are a number of options when it comes to selling your home and we hope this article helps in bringing to light the myth of saving money by using a Discount Broker or Agent. Before your next move, call a top local Agent in your market and let them show you the facts!
